User Experience (UX) and User Interface (UI) Design

In web development terms it relates to the overall experience of a person using a website, especially in terms of how easy or pleasing it is to use. If a website is hard to use, people will stay away and are less likely to convert into customers. Therefore, user interface design and user experience analysis leads to enhanced visitor engagement and higher conversion rates.

Stunning websites for your pleasure

For your inspiration, we list our top websites where the perfect balance has been found between revolutionary design, beautiful user interface, exceptional user experience, whilst sticking to best practices when it comes to search engine optimisation.

Why improve User Experience and User Interface Design?

It assists in steering visitors to your website to do what you want them to do: this can be filling in contact forms, downloading white papers you may offer, or even buying a product. There is a correlation between great user experience and user interface design and above average conversation rates.

What has this to do with Search Engine Marketing and Optimisation?

As important as it is to optimise your website for search engines such as Google is the optimisation for your customer. Search Engines are paying more attention to your website’s user experience than you may think. “Landing Page Experience” has long been a key factor for ranking ads in AdWords and it should also be considered in a well planned and executed search engine optimisation campaign.

The right balance between search-friendly and stunning design

Years ago it was flash that was considered a revolution amongst designers. Stunning websites were built that pleased the eye and were fun to use. Besides poor loading times and impatient visitors instantly closing the page, these flash wonders were not found in search results as they couldn't be indexed. The newest trends are one-pagers, where the entire content is placed on one page. They may please the eye and they are quick and inexpensive to develop. Chances are, however, that you will not rank well for the range of keywords you may have in mind. It is all about finding the right balance between great design, search engine friendliness, loading times, and usability. Our experts help you find the right balance and build the perfect website for you.

How can we help you achieve better results?

Many SEO and Online Marketing Agencies tell you that their link-building efforts are the solution to all your search traffic problems. However, there is a lot more to search engine marketing. Traditional SEO, as usually advertised, will not make keywords that matter rank. It may increases rankings of often unwanted keywords temporarily, but nothing will happen if the user experience is bad. No one will engage, no one will convert, and no one will link to your site. With you make most out of your investment. Our experts employ a variety of analytical tools including A/B testing and heat mapping to determine the most effective design for your website. If you require a new website built from scratch, we build a powerful website that is attractive to the visitors eye, easy to use, and ensures higher conversion rates. We also optimise existing sites in increasing numbers of visitors that convert into loyal customers.