Search Engine Marketing | SEM

With Search Engine Marketing (SEM), you achieve greater visibility online, leading to increased targeted traffic and therefore higher profits. It is a must-have for any business in which online presence is a major driver for growth.

93% of online experiences begin with a search engine.

Complementing SEO with PPC ads produces an increase in clicks by 25% and an overall increase in profit by 27%

What is Search Engine Marketing ?

Search Engine Marketing or SEM allows successful online marketing campaigns over short and long terms by combining the benefits of Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) such as Google AdWords and Bing Ads. A well-planned and implemented SEM Campaign allows top positions within paid and organic search results.

How does Search Engine Marketing work ?

Our Search Engine Marketing Process exploits the synergy that exists between Search Engine Optimisation and Pay-Per-Click campaigns. With the help of well-constructed and custom online strategies, continuous innovation and effort, your goals are going to be achieved in no time.

Why you need Search Engine Marketing ?

Online visibility became of crucial importance for many businesses over the past view years. With Search Engine Marketing by you can rest assured that you are going to be found locally as well as globally. We configure the campaign according to your needs, so potential clients can find you on top positions within the organic as well as paid search results.

SEM leads have a 15% close rate, while outbound leads such as cold calls and print have a 1.7% close rate.

The business case for Search Engine Marketing | SEM

For established businesses in almost any industry it is important to have good online visibility in order to be be found by new customers, but also to gain in brand credibility. Many companies understand the importance of Search Engine Marketing and the positive impact it may have on revenue and business growth. Not surprisingly, many managers tend to put aside a considerable budget towards online, and in particular, search engine marketing. Let's draw a business case for SEM.

Search Engine Marketing is a crucial part of any business's marketing mix

Of course, Search Engine Marketing is not the only game in town. Although the internet has developed into a powerful market place, it does not replace other online or more traditional marketing tools. Many of these other tools in fact complement your Search Engine Marketing efforts, reinforcing the message and brand, allowing your business to grow exponentially. As a CEO, you are not expected to pick one marketing channel over the other, but rather find the perfect balance when it comes to allocating budgets.

Search Engine Marketing strengthens your Brand and Credibility

Whenever users are searching for business-critical and relevant keywords, they should find you on top of search results. If you appear on top, psychology takes over and prospects will believe that you are the best in business. This leads to a stronger and more recognisable brand. Make your people associate certain products and services with your name, your website, your brand.

Search Engine Marketing attracts relevant traffic and increases sales potential

Search Engine Marketing that consists of strategic SEO and well-managed PPC campaigns attracts highly-targeted and valuable traffic. As search engine marketing experts, we take every minor detail into consideration. We base our campaigns on keyword and competitor analysis to evaluate traffic and how competitive certain keywords are. Most importantly, we identify the intent behind keyword searches, allowing us to optimise for keywords that matter and bring the highly desired conversion.

The Success of a Search Engine Marketing campaign is measurable in numbers.

Each part of your Search Engine Marketing campaign is quantifiable and can be measured in numbers. As online marketing experts, we place a high value on defining the right KPI’s for your SEO and PPC campaigns. Before starting a campaign, we define clear benchmarks that we use to measure against and by which we are eventually going to be judged.

We, the online marketing experts, are your "Secret Weapon".

It is true that in today’s world you can consider an online marketing professional as a major asset in developing your business. Our experts at, for example, find lucrative keywords that act as “cash-cows” carrying a great Return on Investment (ROI) for your business. We study in detail the environment you are acting in, to build a bullet-proof strategy that lets you win the battle for a true competitive edge over your competitors.

Search Engine Marketing makes you ubiquitous

Any human being intuitively senses that whoever is on top of rankings indicates top class. In the Olympics, whoever wins the gold medal is the champion. Whoever is in the second and third place is the runner-up. And the rest - no one really cares. The same applies to search engine results pages. Top spots in the organic search get around 37% of all clicks, compared to the second spot, which only gets around 12.5%. This makes SEO and PPC a crucial part of any marketing mix.

Search Engine Marketing drives offline sales more than ever

An increased number of sales offline are driven by research initiated on the web. Therefore, SEM also influences the number of your offline sales - not only purchases made online. So think again if you believe you do not need Search Engine Marketing or a website just because you are not selling online. This attitude can be a costly mistake!